Now booking · 2026 projects

Discipline builds bodies. We build the website.

Custom-coded websites for personal trainers and gyms. Loads in under a second. Converts like a closer.

0.8s
Average load time
100/100
Lighthouse performance
0
Lines of WordPress
2 wk
Typical delivery
Discipline Discipline Discipline Discipline Discipline Discipline
Built For Coaches Built For Coaches Built For Coaches Built For Coaches Built For Coaches
No WordPress No Bloat Just Clients No WordPress No Bloat Just Clients

Your website is the weakest link in your business.

You spent years mastering your craft. You don't ask your clients to train on broken equipment. So why is your most important sales tool a slow, bloated WordPress template?

01

Slow Kills Leads

53% of visitors leave a site that takes longer than 3 seconds to load. Most trainer sites take 6+.

02

Generic Templates

Every gym site looks the same. Cookie-cutter Squarespace and WordPress themes scream amateur.

03

Mobile Failure

70% of your visitors are on a phone. Half the sites in fitness still aren't built mobile-first.

04

No Conversion Path

A pretty homepage means nothing if there's no clear path to "book a free consult." Most sites don't have one.

Built Different. Built Different. Built Different. Built Different. Built Different. Built Different.
The Manifesto

We don't do
average.

01 / 04

Speed is non-negotiable.

If your site doesn't load in under a second on mobile, it's broken. Every extra second costs you 7% of your leads. We build fast or we don't ship.

02 / 04

Every pixel earns its place.

No filler. No fake testimonials. No stock photos that scream "I bought a template." Every element on the page exists to move someone closer to becoming a client.

03 / 04

Mobile is the only screen.

Seventy percent of your visitors are on a phone, probably standing in another gym deciding if yours is worth it. The thumb-test wins. The desktop view comes second.

04 / 04

WordPress is the enemy.

It's slow. It's bloated. It's a liability. We build with modern tools that load instantly, never break, and put you years ahead of every gym still paying $40/month for a Divi theme.

Drag to see what you're missing.

Same business. Same offer. Two completely different websites. One you've seen a thousand times. The other closes clients.

EST. 2014

Welcome To Our Website!

We are a premier personal training studio dedicated to helping you achieve your fitness goals through proven methods and personalized programs.

Click Here To Learn More
⟳ Loading... 6.4s
// LIVE · 0.8s

Train hard.
Live longer.

Premium personal training for people who refuse to quit. Book your first session free.

Book Free Session →
▲ LOADED · 0.8S · 100/100
WordPress Template · Slow · Generic
Built For Coaches · Fast · Custom

You're a coach. Not a web designer.

I'm Hector Sanchez. I build websites for personal trainers, gym owners, and online coaches who are tired of duct-taping their business together with Instagram, screenshots, and WordPress plugins that break every Tuesday.

Every coach hits the same wall: you've got the talent, the clients, the results. But your online presence looks like a side project — because it is. You're busy training people, not learning Elementor.

That's why I started Built For Coaches. Custom-coded sites built by a real human in New York, supported by a dev team in Bali. No templates. No bloat. No "agency speak." You tell me what you need. I build it. It works.

Read The Full Story →

Four ways to work together.

Built for the trainer down the street and the online coach with a global roster. Pick the level. We handle the rest.

Tier 01 · Starter

The Starter

Clean. Mobile-ready. One scroll. The fastest way to look like a real business online.

$199 one-time
  • One-page custom site
  • Mobile-ready, lightning fast
  • Clear "who, what, contact"
  • Contact form built in
  • 2-week delivery

Best for — Solo trainer or new gym owner who just needs to look legit.

Get Started →
Tier 03 · Custom

The Build

Member logins. Coaching dashboards. Course platforms. When you need more than a site, we build the system.

Let's Talk
  • Fully custom design + functionality
  • Built by my dev team in Bali, quarterbacked by me
  • Member portals, course platforms, dashboards
  • You don't manage anyone — I manage everything
  • Scope-based timeline + transparent quote
Book a Call →
Tier 04 · Care

The Retainer

Not just plugin updates. Your on-call web guy. So your site keeps working while you keep training clients.

$129–249 / month
  • Updates, backups, security
  • 1 content update per month
  • Quarterly performance review
  • Quick fixes — text me, no support tickets
  • Upgrade: 4 blog posts/mo posted ($249/mo)
Get Started →

From kickoff to launch in two weeks.

No bloated agency processes. No 47 stakeholder meetings. Just sharp work, fast turnaround, and a website that closes.

Step 01

Discovery

30-minute call. We learn your business, your clients, and what your current site is missing.

Step 02

Design

You see a working homepage prototype within 5 days. We iterate until it's locked.

Step 03

Build

Full custom build. Hand-coded. No themes. No bloat. You see progress every 48 hours.

Step 04

Launch

We deploy, hand over the keys, and you start collecting leads. Optional retainer keeps it sharp.

Real sites. Real coaches. Live.

Built and shipped. Click any project to see it in production.

Built for coaches. Validated by them.

Hector didn't just build my site — he built the system around it. We went from a clunky WordPress page that broke every month to a real coaching platform clients actually use. Inquiries doubled in the first 60 days. He gets fitness, he gets business, and he ships.

DP
Dominick Ponzio Personal Trainer · Stepping Into Strength · Miami

I'd been on Squarespace for three years. Site was slow, generic, and I was getting zero leads from Google. Hector rebuilt the whole thing in two weeks. Loads in under a second now. First month after launch I booked 4 new clients straight from the site.

MR
Marcus Reyes Owner · Forge Strength Co. · Brooklyn

I was nervous about price at first — figured I'd just stick with my templated site. Biggest mistake would've been not doing this. The site finally looks like the business I actually run. Clients tell me how legit it feels before they even meet me.

SW
Sara Whitfield Online Coach · Whitfield Method

Your website should be your hardest-working employee.

Book a free 30-minute consult. We'll audit your current site, show you exactly what's broken, and tell you what it costs to fix.

Book a Free Consult →