About — Built For Coaches

Hector Sanchez · Founder

Brooklyn-based. New York office, Bali office.

I've spent years watching trainers and gym owners get sold the same recycled WordPress templates by people who've never coached a client in their life. They take your $3,000, hand you a Divi theme with a sliding banner, and disappear.

Built For Coaches is the opposite of that. Custom-coded. Fast. Hand-built. Designed around how fitness pros actually win business — not how a marketing agency thinks they should.

My team and I run lean: I quarterback every project from New York, my dev team in Bali handles the heavy builds, and you get one direct line — me. Text me. I answer.

The Manifesto

We don't do
average.

01 / 04

Speed is non-negotiable.

If your site doesn't load in under a second on mobile, it's broken. Every extra second costs you 7% of your leads. We build fast or we don't ship.

02 / 04

Every pixel earns its place.

No filler. No fake testimonials. No stock photos that scream "I bought a template." Every element on the page exists to move someone closer to becoming a client.

03 / 04

Mobile is the only screen.

Seventy percent of your visitors are on a phone, probably standing in another gym deciding if yours is worth it. The thumb-test wins. The desktop view comes second.

04 / 04

WordPress is the enemy.

It's slow. It's bloated. It's a liability. We build with modern tools that load instantly, never break, and put you years ahead of every gym still paying $40/month for a Divi theme.

Your website should be your hardest-working employee.

Book a free 30-minute consult. We'll audit your current site, show you exactly what's broken, and tell you what it costs to fix.

Book a Free Consult →